Welcome to OoN — put on your seatbelt!
Dull Kills. Kill Dull.
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No one ever asked to see your ads!
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People hate ads. Make them love yours.
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Do what others don't.
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Having fun makes better work!
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You can't please everyone, so don't try.
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Test, learn, optimise, kill it.
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Don't overthink.
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Life's too short for boring.
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A.I. isn't creative.
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Always give the world what it didn't know it wanted.
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Don't baffle with bullshit, dazzle with brilliance.
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Listen.
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Why walk if you can dance?
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At some point talking loses and doing wins.
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Great ideas don't exist. Unless they are made.
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Everyone needs a moonshot. What's yours?
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A sharp axe cuts the tree faster.
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Listen!
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​​What would we recommend to a risk-averse client?
Mad-vertising.
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Magic sells.
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Consumers don't give a damn about corporate.
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"If you tell the truth, be funny or they'll kill you."
—Billy Wilder
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Never be expected.
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Would you wear your brand on a T-Shirt?
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Don't be the boring one in the room.
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A little madness is often the most sensible thing.
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"Research shows, creative advertising is more effective than advertising that is not."
—Institute of Duh
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If you don't get people's attention, your campaign just cost you dearly.
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Did we mention 'listen?'
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Be sexy.
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It's just an ad. Isn't it?
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Today's a great day for some creative juju!
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Imagine a world full of amazing ads.
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An agency is only as creative as its clients.
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Stir things up or go home.
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Imagine people remembering that ad your brand did 10 years ago.
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Everyone can talk advertising. Not everyone can do it.